So I, Bridget, have a confession. Now it's not new information that I love the Twilight book series by Stephenie Meyer, but the first Twilight movie comes out this December and my number one guilty pleasure is obsessively reading all the updates on the making of the movie.
The movie industry fascinates me in general but when it's something that I'm already familiar with and extremely excited to see on the big screen it's adds an intense level of interest. The new trend among movies (especially those with a target audience of 12-25 year olds) is to have a direct connection between the fans and the actors. This is made possible with the thing they call the World Wide Web. Actors have been readily available for face-to-face interviews, written interviews, and live pod casts with the everyday jo-schmo fan sites. And Summit Entertainment (the company producing Twilight) has even put out a poll on the fan websites to ask them what kind of Twilight merchandise they would purchase. And this is just the tip of the Twilight iceberg!
It's an incredibly brilliant plan! They are connecting directly with the fans and getting them excited months before its release date and Summit Entertainment is getting free research for their upcoming marketing campaign. It's genius because it's working, especially on me. I check the fan sites almost everyday to see if there is new press photos released, interviews posted, or exciting clips of behind the scenes information. I'm continually giving updates to my friends about the status of the movie, which makes me a free advertisement for Twilight and a dream come true for Summit Entertainment.
In short, my fascination has led me to this final confession: I can no longer call myself a casual bystander in the Twilight machine, I have in fact become a "Twilighter" (what the internet community calls the die-hard fans) and I'm not ashamed to admit it! Some marketing guru just earned their ridiculously over-paid Hollywood paycheck, are you happy Summit Entertainment?
The movie industry fascinates me in general but when it's something that I'm already familiar with and extremely excited to see on the big screen it's adds an intense level of interest. The new trend among movies (especially those with a target audience of 12-25 year olds) is to have a direct connection between the fans and the actors. This is made possible with the thing they call the World Wide Web. Actors have been readily available for face-to-face interviews, written interviews, and live pod casts with the everyday jo-schmo fan sites. And Summit Entertainment (the company producing Twilight) has even put out a poll on the fan websites to ask them what kind of Twilight merchandise they would purchase. And this is just the tip of the Twilight iceberg!
It's an incredibly brilliant plan! They are connecting directly with the fans and getting them excited months before its release date and Summit Entertainment is getting free research for their upcoming marketing campaign. It's genius because it's working, especially on me. I check the fan sites almost everyday to see if there is new press photos released, interviews posted, or exciting clips of behind the scenes information. I'm continually giving updates to my friends about the status of the movie, which makes me a free advertisement for Twilight and a dream come true for Summit Entertainment.
In short, my fascination has led me to this final confession: I can no longer call myself a casual bystander in the Twilight machine, I have in fact become a "Twilighter" (what the internet community calls the die-hard fans) and I'm not ashamed to admit it! Some marketing guru just earned their ridiculously over-paid Hollywood paycheck, are you happy Summit Entertainment?
1 comment:
Again, closet Twilighter here. Thanks again for updates. December is kind of too far away.
Post a Comment